Eating Recovery Center and Pathlight Mood & Anxiety Center
In collaboration with Blender Creative Co., this project reimagined the branding for Eating Recovery Center (ERC) and Pathlight Mood & Anxiety Center (Pathlight). The comprehensive refresh included a full redesign of their websites, brand guidelines, catalogs, marketing collateral, digital ads, and more.
Brand Guidelines
Developed comprehensive brand identities for ERC and Pathlight, ensuring each entity had a distinct yet cohesive look that clearly connected them as part of a unified family.
paid ad campaigns
Participated in the concept and development of various ad campaigns with numerous topics including employee recruitment, patient awareness, referral and outreach, patient advocacy and lead generation.
reports
Collaborated with copywriters and marketing associates to design numerous text-heavy reports and catalogs. Examples from an outcomes report (top) and a continuing education catalog (bottom) are shown below.
website
As one of the first projects after the refresh, the website design helped shape the overall brand look and feel. The website designs incorporated playful shapes, vibrant color palettes, light imagery, and bold callouts to create an engaging and informative experience.
Created miscellaneous print materials including informational sheets for patients, event collateral, direct mailers, and stationary.
